By June Dershewitz (@jdersh)

Blog posts are like shoes: some are sexy and some are practical. This post falls on the far side of practical, not unlike orthopedic clogs.

Here’s the premise: Say you’re currently tracking your site with Webtrends and you’re considering a switch to Omniture.  If you’re happy with the content hierarchy logic that you’ve built into your Webtrends implementation, how much of it will be portable to Omniture? Here are the most important factors to consider:

1) Webtrends Profile = Omniture Report Suite

The Webtrends profile and Omniture report suite both represent the top-level segments for a site. Assuming a given Webtrends profile genuinely maps to a visitor segment that requires full reporting it should be recreated as an Omniture report suite.

In some Webtrends implementations I’ve seen (especially log-based systems), administrators will create lots of profiles simply to obtain unique visitor counts for partial slices of populations. If this is the case it may be possible and appropriate to get the required metrics in Omniture without recreating every single profile as a report suite, since Omniture has more unique visitor reporting flexibility. Omniture also offers a free report suite roll-up feature; there’s no direct match for this in Webtrends.

Read on at June’s Blog

By Gary Angel (@garyangel)

I’ve been on the road for the past two weeks – a long trip for me – so it’s nice to be home although it’s bitterly cold today in San Francisco. After a week in Orlando, our cutting SF winds seem positively evil.

My two week stint took in multiple Think Tank training days, the usual round of client and sales meetings, and, of course, the Unica MIS 2010 Conference as well as some family time in and around Disney. Like a full day in the Magic Kingdom, it was a pretty exhausting ride.
I always enjoy doing the Think Tank sessions. They are meant to be smaller classes with more interactivity and advanced topics. So they usually draw a fairly sophisticated audience and are a pleasure to teach. Plus, we carve them up so we’re teaching classes in which we have a particular interest. My classes in DC were on Behavioral and Online Survey Integration and Data Warehousing and my NetInsight classes in Orlando at Unica’s MIS 2010 were on Functionalism, SEM Analytics, and Visitor Segmentation for Database Marketing.

Read on at Gary’s Blog

Phil Kemelor (@PhilKemelor) and Wes Yee (@WesYee) discuss Web analytics management, dealing with the “data tsunami” and the Getting a Grip on Digital Analytics White Paper.

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By Gary Angel (@garyangel)

At this year’s eMetrics I was both surprised and pleased at the number of new and interesting tools entering the web analytics ecosystem and I’m trying to post on a few that seemed particularly interesting. One of the tools in the not new but significantly improved and definitely very interesting category was ClickTale.

ClickTale has actually been around for awhile. They’ve always had a unique approach to the web analytics tool-space – with their product falling somewhere in the uneasy realm between a classic web analytics tool and a pure Customer Experience Management (CEM) tool like TeaLeaf.

But if their tool has always been a bit hard to classify, it seems to me that they’ve stuck with their vision and concentrated on building out and improving the very features that make their product unique and hard-to-define. The end result is a compelling tool that can usefully serve as an addition and a supplement to the web analytics arsenal.

What makes ClickTale so different?

The key is the approach they take to data collection. Like the vast majority of vendors in the web analytics space, they rely on a tag. But the Clicktale tag is extremely aggressive – it collects everything the client does: every mouse move, hover, scroll and click is tracked. Of course, it doesn’t issue a server call with every mouse move. The tag loads at the end of the page and then starts collecting. It packages up the information and sends it as a set of small, staggered asynchronous calls to ClickTale.

Read on at Gary’s Blog