Mobile + Social = An Olympic Sized Success
Friday March 26th 2010, 12:34 pm
Filed under: Greg Dowling

By Greg Dowling

While it has been some time since I pulled the NBC Olympics application off of my iPhone, I think the recent flurry of activity and commentary around the mobile social media space bears some relevance to the tremendous success NBC had with their Olympic endeavors. By all accounts the 2010 Winter Olympics were a huge success for NBC. It’s great to see a big media brand delivering on the tenants of a dedicated mobile strategy. NBC leveraged Olympic mobile¬†data and insights collected from the 2008 Beijing games to shape the mobile strategy for the 2010 Winter Games.¬†It was obvious to NBC that mobile would be a huge opportunity for them, and they had put a formal mobile strategy in place, but I don’t think they were ready for their Olympic sized success.

Read on at Greg’s Blog